SHSG ADVERT

 

BEAUTY ADVERT

 

This Beauty advert features the "Daisy" fragrance by Marc Jacobs.The aim of the advert was to create a sense of luxury for the target demographic of young women.I used the slogan "i am Daisy"in a calligraphy style font to connote a sense of richness, drawing the eye in to the advert.I also used a hashtag to increase the content discoverability and boost engagement on social media platforms which the target demographic will likely be using.Furthermore, I used a beaded fabric for the background, with a cool toned blue colour to bring more vibrancy and warmth to the perfume bottle, making it the first thing the audience see.