initial ideas: magazine with focus on dance and running promoting healthy lifestyle and fitness maybe also focused on skincare and idea of wellbeing and heath.
The dance focus might feature purple/pink/orange lighting with an interesting dance pose & talk about the benefits of this type of exercise an maybe link into to/ explore certain social media trends linked to fitness.
The running section might have lots of outside shots and have blurred effects to showcase running and movement.This magazine could also focus on skincare and lifestyle too aswll as style within fitness e.g clothes and accessories.
For the shop section of the website I think I would promote gym or running clothes/pilates sets and perhaps healthy food packets/smoothie recipes.
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